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 Archived page (may contain outdated information)17-05-2004 Protect children in war: how national societies are supporting the campaign To highlight the tragedy of children in war, the ICRC and UEFA have launched a joint campaign to coincide with EURO 2004(tm) football championship, taking place in Portugal from June 12 to July 4. National Red Cross societies whose countries have qualified were involved from the beginning and, in an expression of solidarity, many societies whose teams did not make it have now rallied to the cause. 
In Austria, the referee Fritz Stuchlik, the Austrian Football Association and the National Red Cross Society have joined forces to promote 'Protect Children in War' nationwide. The national campaign was launched during a press conference with Mr. Stuchlik as national ambassador on 9 April. To maximize visibility, an article on the campaign will feature in the Austrian Red Cross' widely distributed youth magazine, and the national ambassador sports the campaign tshirt during football matches. 
The British Red Cross' Children in War campaign builds on the UEFA/ICRC partnership and introduces the issues faced by children whose lives are affected by war to a UK audience. To coincide with UEFA EURO 2004(tm) the British Red Cross is running a major school project to raise awareness on the issue of Children in War, and fundraising initiatives to help related projects overseas. Click here for more information on the British Red Cross' activities 
In Denmark a three prong approach is being used by the Danish Red Cross to promote the campaign.
The presence of the German referee - Markus Merk - as an official UEFA-ICRC campaign ambassador, was what triggered the German Red Cross' involvement in the programme. Since then, a press conference was held in the presence of Mr. Merk and the President of the German Red Cross in order to present the campaign. The German Football League, has also become an active supporter of the national campaign. As a result, the game Hungary vs. Germany scheduled on 6 June has become a major campaigning event. Some 40,000 'referee cards' carrying the campaign logo and autographed by Mr Merk will be distributed to ticket holders by German Red Cross youth volunteers. 
Even though Iceland did not qualify for the EURO 2004(tm), Icelandic Red Cross decided to join the UEFA-ICRC campaign, as it represents a unique and powerful means to highlight the important issue of Children in War. As a result Icelandic Red Cross adopted this theme as their yearly campaign, promoted through schools and other venues. The National Society took on an innovative fundraising initiative, and will be holding an on-air competition during the EURO 2004(tm) matches, proceeds of which will go towards supporting Children in War projects. Click here for more information on the Icelandic Red Cross' activities 
The Latvian Red Cross, whose national team has qualified for the EURO 2004(tm), has joined this campaign but through a very hands-on approach to assist children at a national level. It found a highly supportive partner embodied by the National Football Association, to jointly assist vulnerable children. The national football team visited orphanages and homes for abused children – one national player per institution - to engage in playing games, discuss the theme, play football. Gadgets and footballs were donated by the football association to these vulnerable children. The highlight of this joint campaign takes place on 6 June, when the national team plays a football match against a selection of the best players from the orphanages. The game will be cheered-on by other orphans and vulnerable children in the audience. This will be Latvian football team's last match before they depart for the EURO 2004(tm). The Latvian Red Cross will provide transport, food and a wide media coverage is expected. 
The Netherlands Red Cross has joined the ICRC-UEFA's campaign through its own partnership with Canon. A major photo exhibition - 'The Right Side of the Lens' – will be launched on 4 June. The specific theme of this project is to exhibit pictures taken by celebrities of actions and rights considered normal for children in some countries but not possible in other countries. A number of fundraising initiatives have developed around this project with Canon in favor of children afflicted by war. 
The Swedish Red Cross (SRC) has joined the campaign by partnering with the official campaign ambassador, Swedish referee Anders Frisk, as well as with the Swedish Football Association. Throughout the EURO 2004 (tm) tournament, a click-to-give initiative will be carried-out by the SRC and the football association. A press conference was organized by SRC on 29 March with Mr. Frisk, upon his return from a field visit to Sierra Leone where he witnessed activities in favour of children affected by war carried-out by the ICRC and the Sierra-Leone Red Cross.The campaign will be promoted during football matches in Sweden on 5 and 24 June with the display of 'Let Us Play' spots, and collection boxes for the benefit of children affected by war. Click here for more information on the Swedish Red Cross' activities |
