Support from the corporate sector
Highlights
Overview
A mutually beneficial partnership
Advantages for companies that participate in humanitarian action by supporting the ICRC:
- Enhanced brand/product value
- Clear demonstration of corporate social responsibility
- Enhanced reputation with customers
- Access to new customers
- Positive media coverage and publicity
- Increased staff motivation
- Knowledge of how company products adapt to situations of hardship
Transparency and responsibility
How companies can help the ICRC
- Donations in cash or kind
- Partnerships and exchange of expertise
- Supply of goods
- Supply of services (pro bono or for a fee)
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