Too often, their suffering goes unnoticed and unchecked. In an effort to give the victims of war and disaster a stronger voice, and in an attempt to get people around the globe to sit up and take action, the world's largest humanitarian network – the International Red Cross and Red Crescent Movement – is launching a global campaign called Our world. Your move. on 8 May.

"This campaign is about more than raising awareness, this is a call to action. It's about engaging people in the spirit of volunteerism and empowering everyone to make a difference in the world around us. Each and everyone of us must work in our communities so we are better prepared to cope with current and emerging crises. Together we can protect our future by taking action today," said Juan Manuel Suárez del Toro, the president of the International Federation of Red Cross and Red Crescent Societies (IFRC).

The campaign is symbolized by a globe in disarray. Each time someone takes action or takes an interest via the web portal www.ourworld-yourmove.org, they are helping to restore order to a world in a mess. The site also allows users to share their experiences through blog contributions, videos and photos.

"Because of the global economic crisis, these are obviously hard times for a lot of people, but they're even harder for those who had very little to begin with. We have a collective responsibility to make our world a better place and we each have the individual power to 'make a move' to help others, whether it's spending time with an elderly neighbour or offering food and shelter to a family displaced by fighting," said Jakob Kellenberger, the president of the International Committee of the Red Cross (ICRC).

The Our world. Your move. initiative coincides with the 150th anniversary of the Battle of Solferino, in Italy, which led to the creation of the Red Cross and Red Crescent, as well as the 90th anniversary of the IFRC and the 60th anniversary of the Geneva Conventions. Millions of campaign enthusiasts in more than 80 countries are expected to turn out to celebrate its launch on 8 May, which is also recognized as World Red Cross Red Crescent Day.

In addition, the ICRC's new exhibit, Our World – At War, featuring images from five of the world's leading war photographers, will open in Geneva, New York and other major cities on 8 May. On the same day, Humanity in War, a retrospective photo book and exhibit documenting 150 years of the Red Cross and Red Crescent in-action, will launch in selected cities.

From 24 to 28 June, thousands of young people from more than 120 nations are due to take part in a world youth meeting and humanitarian village in the Italian village of Solferino, where they will commemorate the history of the Red Cross and Red Crescent Movement, and define their vision for tackling today's humanitarian challenges.