Entrepreneurs of hate and entrepreneurs of solidarity: Social identity as a basis for mass communication

The authors draw upon the principles of the social identity tradition in order to elaborate a psychological model of mass communication.

About the authors

Stephen Reicher
Professor

Stephen Reicher is a Professor at the School of Psychology, University of St. Andrews.

Nick Hopkins
Senior Lecturer

Nick Hopkins is a Senior Lecturer at the School of Psychology, University of Dundee.

Mark Levine
Lecturer

Mark Levine is a Lecturer at the Department of Psychology, University of Lancaster.

Rakshi Rath
Doctoral student

Rakshi Rath is a doctoral student at the School of Psychology, University of St. Andrews.