Seeing the Bigger Picture
30-06-2008 Feature by Mandana Razavi
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The International Committee of the Red Cross (ICRC) and Credit Suisse signed a strategic partnership on 31 March. Bulletin invited Jakob Kellenberger, president of the ICRC, and Walter B. Kielholz, chairman of the Board of Credit Suisse, to a discussion on the common challenges facing the two organizations and the importance of the agreement.
If one were to superimpose a world map pinpointing all the Credit Suisse locations over a world map depicting all the areas in which the ICRC is active, one would quickly realize that, in most cases, the ICRC is active wherever Credit Suisse is not represented – and vice versa.
In a world wh ere borders are increasingly losing their importance and an eye for the bigger picture is becoming ever more important, alliances such as the one between the ICRC and Credit Suisse will help to create significant overlapping. This unique partnership will enable both entities to gain a broader perspective of global developments by sharing experiences and knowledge of the regions in which they operate.