Archived page: may contain outdated information!

Global video project to capture power of humanity on film

30-08-2011 News Release

Geneva (ICRC/IFRC/ODOE) – The International Red Cross and Red Crescent Movement is teaming up with One Day on Earth to launch an unprecedented initiative aimed at documenting a day-in-the-life of the world's largest humanitarian network. The video project also aims to demonstrate the power of individuals to make a difference.

The global event will take place on 11 November 2011 (11/11/11) and will build on the success of One Day on Earth's 2010 filming endeavour, which saw participation from every country in the world.

The ever-expanding online community, which represents thousands of professional and amateur videographers and photographers around the world, will be called on to film Red Cross and Red Crescent staff and volunteers in action, as well as members of the public who are engaged in helping others on 11/11/11.  

The International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies hope to mobilize staff and some of the Movement's estimated 13 million volunteers to take part in the day of filming.

"Every minute of every day on Earth, there is a Red Cross or Red Crescent volunteer or worker out there who is helping someone in need. Not a minute goes by when our Movement is not in motion. We thought it would be fascinating to chronicle these efforts in a single day," said the ICRC’s Anna Nelson, who works on strategic communication projects for the nearly 150-year-old aid agency.

Some of the images will be used in a short video produced by One Day on Earth for the Red Cross and Red Crescent later this year, entitled "Multiplying the Power of Humanity."

"We expect both the film and the partnership to offer a snapshot of the struggles and challenges we face as a global community, such as wars, disasters and climate change, but also of the hope and dignity that make our shared human experience so rich and unique," said Brandon Litman, the co-founder and executive producer of One Day on Earth.

Last year's filming event, which took place on 10/10/10, produced over 3,000 hours of shared video, which is currently being sculpted into a feature length film. By teaming up with the Red Cross and Red Crescent, One Day on Earth plans to expand its diverse coverage and gain better insight into the upheavals and humanitarian challenges that have emerged in recent months – from the violence in the Middle East and North Africa to the food crisis in the Horn of Africa.  

“Images provide such a compelling way to tell stories. We’re really excited about bringing these different communities together, and seeing what happens when we tap their global talent and potential,” said Benoit Matsha-Carpentier, who heads the International Federation's audiovisual production unit.

One Day on Earth started three years ago, in September 2008, with the goal of creating a unique worldwide media event where thousands of participants would simultaneously film over a 24-hour period. Since then, it has steadily grown as a grassroots community of international filmmakers, including amateurs, creative professionals, teachers and employees of non-profit organizations and charities.

All of the footage and photos taken on 11/11/11 will be made available in a navigable online library, which Litman describes as a "time capsule for the whole world to better understand itself." The organizers also expect to use the results of the joint collaboration in a longer film format.

For more information or to set up an interview, please contact:

Anna Nelson at the ICRC, tel: +41 79 217 3264 or
Benoit Matsha-Carpentier at the International Federation of Red Cross and Red Crescent Societies, tel: +41 22 730 46 96 or
Brandon Litman at One Day on Earth, tel: +1 213.999.5867 or

Please visit the One Day on Earth website for more information:

 to learn more about the International Federation of Red Cross and Red Crescent Societies go to:


We need everyone’s help to document the power of humanity.