European Commission (ECHO), ICRC & German Red Cross: HCiD campaign in Berlin
About the event
With this short film #NotATarget the International Committee of the Red Cross (ICRC) and the European Commission want to address the widespread and severe impact of illegal and often violent acts that obstruct the delivery of health care, damage or destroy facilities and vehicles, and injure or kill health-care workers and patients. Based on humanitarian operational experience and different studies done on the subject, the ICRC and the European Commission believe that lack of safe access to health care in conflict or other emergencies is affecting millions of people. Yet, the significance of this issue is not fully grasped. For the ICRC health care includes hospitals, clinics, first-aid posts and ambulances.
For this campaign the allegory of a football game was used to illustrate that, like in popular sports, even wars have rules and limits. What is not allowed here in Europe, should also not be allowed 'there' where armed conflicts occur. In the field, the effect of just one violent incident directed against medical personnel or facilities may be felt by hundreds or even thousands of people. A single act of violence that damages a hospital or kills health-care workers has a knock-on effect, depriving many patients of treatment they would otherwise have received from the facility or workers in question.
The Health-Care in Danger project seeks to understand the complexity of the issue with the aim of raising awareness and increasing the knowledge of relevant institutions worldwide as well as the general public about this critical humanitarian problem. Recognizing the complexity of the issues at hand, key stakeholders notably at the EU level were mobilized to find practical solutions within their own spheres of responsibility. The outcomes of these consultations, recommendations and practical measures are being used as basis to produce technical tools for the different target audiences. The ICRC and the European Commission believe that mobilizing the public opinion in the EU could have also an impact in the countries where the issue is of immediate operational concern.
Date & Time
21 December 2017 11:00 - 27 December 2017 23:00
Cityplex, Multiplex and IMAX cinemas,