Campaign for landmines victims: UEFA-ICRC partnership
06-11-1997 News Release 97/44
The fundraising campaign launched by the ICRC and the Swiss Red Cross in aid of victims of anti-personnel mines will reach its peak in the coming weeks with a series of TV phone-ins, made possible by the Union of European Football Associations (UEFA).
Under an agreement reached by UEFA and the ICRC, the Red Cross in Switzerland and 20 other European countries will be able to broadcast, free of charge, a TV spot at half-time in UEFA Champions League matches to be played on 5 and 19 November and 3 December next. The spot appeals to viewers to support Red Cross work in 45 limb-fitting centres throughout the world. UEFA itself has pledged a major contribution to ICRC activities for amputees in Georgia and in one African country.
Viewers in Switzerland will be able to pledge their donations by calling the following number: 0848 80 80 10 [if the regulations of your newspaper/radio-TV station permit, please include the above phone number ] .